Jose Ibarra: From Exhausted to Empowered - A Holistic Transformation
In this interesting episode of 'Thriving Holistic Practitioners', host Lindsay Sutherland sits down with Jose Ibarra, a healthy lifestyle coach from Medford, Oregon. Jose shares his raw and inspiring journey from being overwhelmed and run down, juggling the responsibilities of a single dad, a full-time job, and a DJ business, to embarking on a life-changing path towards holistic health and wellness. Fueled by a heart-wrenching moment with his daughter and his commitment to be the best version of himself, Jose’s story unfolds as one of transformation, resilience, and the power of personal development. Through his narrative, you'll discover the importance of self-belief, the impact of mentorship, and the transformative potential of a committed life. Jose's dedication to holistic living and empowering others through coaching and community building underscores the episode's message of hope, change, and the possibility of rewriting one's story.
00:00 Introduction to Thriving Holistic Practitioners
00:31 Jose Ybarra's Holistic Journey: From Exhaustion to Empowerment
03:23 The Transformation: Losing Weight and Gaining a New Perspective
04:41 Becoming a Coach: The Shift from Direct Sales to Personal Development
09:29 The Power of Personal Connection in Business and Life
16:45 Launching the Committed Life Project: A New Chapter
21:36 Unlocking the Power of Community in Business
22:08 The Magic of Diverse Perspectives
22:38 Building a Vibrant Membership Community
25:57 Embracing Imperfection and Vulnerability
29:13 Future Plans: Podcasts and Personal Growth
31:15 The Synergy of Commitment and Breaking Barriers
34:54 The Journey of Intentional Action
36:30 Overcoming Fear and Embracing Failure
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Meet Lindsay Sutherland, a passionate business consultant with a deep love for holistic modalities. Though her career path diverged from holistic practice, her innate talents and extensive experience have uniquely positioned her to guide others in the field. Lindsay's journey is fueled by a profound desire to combine her expertise in business and marketing with her fascination for holistic modalities. As a consultant, she empowers holistic practitioners to thrive by merging strategic business acumen with holistic principles.
Meet Jose, a certified personal trainer, life, and health coach. From overweight and exhausted to thriving, Jose embarked on a transformative journey in 2015, shedding 38 lbs in four months. Inspired by his success, he delved into personal development and embraced CrossFit. Today, Jose leverages his experience to empower others to break through barriers and reach their full potential in all aspects of life.
www.BreakingBarriers.llc
www.TheCommittedLifeProject.com
@JoseIbarra.Coach on IG / Threads / FB / TikTok /
Mentioned in this episode:
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Transcript
Hey everybody.
Speaker:Welcome to thriving holistic practitioners.
Speaker:My name is Lindsay Sutherland and I'm your host joining me today is
Speaker:Jose Ybarra from Medford, Oregon.
Speaker:I'm so excited to meet another, is it Oregonian?
Speaker:Is that how you say it?
Speaker:Okay.
Speaker:All right.
Speaker:And he is a healthy lifestyle coach joining us to talk about his
Speaker:journey as a holistic practitioner.
Speaker:Thanks for joining us.
Speaker:Thanks for having me.
Speaker:I appreciate it.
Speaker:Yeah.
Speaker:It's my pleasure.
Speaker:I'm excited for our conversation.
Speaker:Just in some of our pre chat, getting to know you, you have so much to
Speaker:offer, so I'm excited to dive in.
Speaker:First of all, will you tell us a little bit about how you
Speaker:got on this holistic journey?
Speaker:What was your story?
Speaker:Oh man, my story.
Speaker:So my story started eight and a half years ago.
Speaker:Um.
Speaker:I like to tell people I was broke, busted and disgusted.
Speaker:It's just because it catches their attention.
Speaker:Right.
Speaker:But really that's kind of what I was.
Speaker:I was going through a divorce.
Speaker:I was learning how to navigate life now as I don't want to say single
Speaker:dad, because the mom was always in the picture, but I was now having the kids
Speaker:half the time trying to navigate life.
Speaker:I had my full time job at the credit union.
Speaker:I was in the member contact centers, what they call it.
Speaker:So basically the call center.
Speaker:I was also running my DJ business.
Speaker:I've been a 20 year wedding DJ as well here in Southern Oregon.
Speaker:And so I was trying to juggle all these things at once.
Speaker:And I was just exhausted all the time, drinking two to three energy drinks
Speaker:a day, and I still couldn't keep up because of course you have to crash,
Speaker:which I didn't know about back then, but it's a whole different story now.
Speaker:And so really I was going through the motions every day.
Speaker:I'd pick up the kids when it was my time to have them.
Speaker:It was fast food or pizza or something easy.
Speaker:Cause I didn't want to deal with cooking.
Speaker:I was tired.
Speaker:And my daughter was five years old.
Speaker:And she was so excited to be back at my house because I lived in some townhouses
Speaker:that had a park right around the corner.
Speaker:And here we are toward the end of July.
Speaker:Uh, about a week earlier, a friend of mine said, Hey, you
Speaker:should do this program with me.
Speaker:I want to, you know, get healthy and lose some weight and help you
Speaker:kick those energy drink habits.
Speaker:And I said, no, I'm not interested.
Speaker:I don't want to do anything, you know, related to multi level
Speaker:marketing, direct sales, et cetera.
Speaker:And I said, no.
Speaker:And I said, I'll support you the best I can, but that's it.
Speaker:Well, when my daughter came home and said, Dad, let's go to the park.
Speaker:And I was laying on the couch.
Speaker:I was like, I was exhausted.
Speaker:Right.
Speaker:And who's who's been there.
Speaker:Right.
Speaker:We've all been there.
Speaker:We're parents, but she was so excited to go to the park.
Speaker:She's daddy.
Speaker:I want to go to the park.
Speaker:And before I could sit up and even say anything, her whole demeanor changed.
Speaker:And she said, nevermind, dad, you're too tired.
Speaker:And she turned her head and she walked away from me.
Speaker:And, um, I was always that parent that, that swear that I was
Speaker:going to be the best dad ever.
Speaker:I could not wait to be a dad.
Speaker:My whole life.
Speaker:I was like, I can't wait to be a dad.
Speaker:I'm gonna do this.
Speaker:I'm gonna do that.
Speaker:And her brother was seven at the time.
Speaker:I have a, my son Gabriel.
Speaker:And it just broke my heart to see my little girl.
Speaker:And I realized in that moment, I am failing my children every single day.
Speaker:I'm not being the best version of myself and I'm not giving them what they deserve.
Speaker:So I called up my friend Stephanie said, Stephanie, what do I need to do?
Speaker:You tell me what I need to do and I'm going to do it.
Speaker:And I went all in.
Speaker:And when I say I went all in, I mean, I w I bought in what they call like an
Speaker:place, an advisor order to this company.
Speaker:It was 2, 100 because I knew if I didn't do that, I wouldn't take it as
Speaker:serious, but I knew I needed to change.
Speaker:So I went all in.
Speaker:Um, in my first 30 days without working out, but just eating healthier and
Speaker:being a little bit more active with walking more and drinking more water.
Speaker:I lost 19 pounds in one month, mostly water weight and inflammation,
Speaker:but still it was a good start.
Speaker:Yeah.
Speaker:Over the course of the next three months, I lost an additional 19
Speaker:pounds, so 38 pounds in four months.
Speaker:And I felt incredible.
Speaker:Um, in that time I also started CrossFit.
Speaker:I learned about personal development and I just fell in love with bettering
Speaker:myself every day because my kids noticed.
Speaker:My kids started.
Speaker:You know, being more excited to come to dad's house to go do things.
Speaker:And I could finally be the dad that they deserved and not only the dad that
Speaker:they deserve, but the friend that my friends deserved, you know, the son
Speaker:that my mom deserved, like the, like the brother that in my, the uncle that
Speaker:my family deserved is I had more, I could give more of myself to them.
Speaker:Yeah.
Speaker:And it's been incredible.
Speaker:And about maybe about a, not even a year later, maybe I get a call
Speaker:from the corporate office for this company that I'm a part of And they
Speaker:say, we want to interview you about your story and publish it in our
Speaker:magazine that goes out twice a year.
Speaker:Say what?
Speaker:And that's what really solidified for me that I have a story
Speaker:that people can relate to.
Speaker:I've done something that a lot of people want to be able to do.
Speaker:Right.
Speaker:And so fast forward many years later, I now coach people to do the same thing.
Speaker:It started out through the direct sales company, you know, sharing products,
Speaker:sharing what I did and that was great, but I want to take it to a whole nother level.
Speaker:And so in September of 2020, actually August of 2020, I put
Speaker:in a 30 day notice on my job.
Speaker:I was, I had left the credit union.
Speaker:I was actually at an aviation company.
Speaker:I was in their learning and development team.
Speaker:So basically training, um, no, I didn't train pilots.
Speaker:I did a lot of like the training records type stuff.
Speaker:So it's not as cool as it sounds, but it was still, it was a great job.
Speaker:I learned a lot.
Speaker:I taught a lot of courses.
Speaker:I, so it really helped set me up for coaching.
Speaker:And developing my own courses too, um, which I have, but I decided to give
Speaker:my 30 day notice because I was just, I was tired of working for someone else
Speaker:and I wanted to be able to do more.
Speaker:So while I was on furlough from, from that job months earlier due to COVID,
Speaker:I got a life coaching certification.
Speaker:I got a health coaching certification.
Speaker:Then I started working on a personal training certification.
Speaker:Um, since then I've got numerous certifications.
Speaker:It's just, it's a running joke with my friends.
Speaker:Like, how many do you have now?
Speaker:Um, but I want to be able to continuously learn all the time so I can help other
Speaker:people do what I did, because I know how life changing it can be when someone
Speaker:steps in and says, I believe in you, let's do this together and they lock
Speaker:arms with you and they paint that vision for your life and you go together.
Speaker:So that's what I hope to do for other people.
Speaker:I just love your story.
Speaker:I love what I especially admire about it.
Speaker:And I think why it's so catchy, why they would want to know more about it is
Speaker:because you did a complete one 80, like you had a pivotal, I guess you could
Speaker:say, I think they call that a Satorai.
Speaker:Have you ever heard of that phrase?
Speaker:I have not.
Speaker:Okay.
Speaker:So I heard about it through Wayne Dyer.
Speaker:He was in a book he was reading.
Speaker:He calls it, I think it's S O R T A I something like that.
Speaker:Anyway, it's like in the.
Speaker:Indian, I could be totally messing this up.
Speaker:I should Google it before I speak, but it's basically, it's
Speaker:like a, almost like an epiphany.
Speaker:We would call it an epiphany or maybe like a, some sort of universal
Speaker:transformation where we just get this like, aha, wake up call type thing.
Speaker:Yeah.
Speaker:And then you didn't just like, let that pass or take some action.
Speaker:And you.
Speaker:really went after it.
Speaker:And then it's like changed the trajectory of your life.
Speaker:And the other thing that I think is so special about your story is it's
Speaker:so it was, it was Important for you, but it was about service to others.
Speaker:You know, it's that paying it forward mentality, whereas a lot of people
Speaker:who get into network marketing, it's all about the money and the
Speaker:sales and the building your team.
Speaker:And it's a transactional thing, which I love that it was more holistic for
Speaker:you, even from the beginning, before you were even in any certifications.
Speaker:I think just that holistic mindset is what really speaks to me.
Speaker:You know, I was fortunate enough to be a part of a company that.
Speaker:Really pushed leadership and personal development.
Speaker:Um, so that's what really helped me a lot is now, were there people in that company
Speaker:that did it, didn't do it the right way?
Speaker:Absolutely.
Speaker:That's like in any company, but my upline Levi, um, he's not the, I mean, I met
Speaker:him through my direct upline, but here's a guy making more in a month and I'll
Speaker:make it in a year, but he's so humble.
Speaker:He's so generous.
Speaker:Um, actually I want him to be the first, uh, guest on my podcast once I launch
Speaker:it, because he was such a, he was such a key figure in my transformation.
Speaker:And we still talk from time to time, but if it wasn't for Levi and having
Speaker:that belief in me and, and then Stephanie having that belief and Jen
Speaker:and some of these other people that were part of Heston, um, I wouldn't
Speaker:be here, but they poured into me.
Speaker:And so I, I see how important it is to pour into other people and to
Speaker:give them that belief in themselves.
Speaker:Because it's huge if it wasn't for, because I was part of a direct sales
Speaker:company years ago when I was a lot younger and I pretty much got recruited
Speaker:and then they didn't really help out and I pretty much lost a bunch of money.
Speaker:So that's why when I was approached with it, I said, get that away from me.
Speaker:I don't want it.
Speaker:Yeah, but it was done the right way.
Speaker:And even though several years later, a bunch of things came
Speaker:through from the FEC and like just destroyed my team that I had built.
Speaker:You know, what I learned from it helps help me, you know, in
Speaker:coaching and running a business and really learning how to treat people
Speaker:the way they need to be treated.
Speaker:And that vision for them, you know, really be, um, there to support
Speaker:them, but also give them a friendly little tough nudge, you know?
Speaker:Yeah, definitely.
Speaker:Okay.
Speaker:So, so let's talk through that.
Speaker:So you, now you mentioned that you were really heavy into self development, um,
Speaker:started listening to a couple, you read a couple of key books and started, right.
Speaker:Really changing the way you were going on with your thoughts and your thinking
Speaker:then that evolved into your physical and right eating and all those things.
Speaker:At what point, um, did you decide like you'd gotten your certifications, but
Speaker:like, when did you finally say, okay, now I need to figure out how to build this
Speaker:into a business and like navigating that.
Speaker:What is that going to look like?
Speaker:What was going through your mind?
Speaker:Well, I've always been one to not necessarily think, but I just do things.
Speaker:And so that's when I gave my 30 day notice.
Speaker:I, you know, I was on furlough for my job and that's when I got my certifications.
Speaker:I was in May of 2020.
Speaker:And so it was in September or August, rather than I said, I'm just
Speaker:going to, I just got to do this.
Speaker:If I don't jump all in, I'm not going to do it.
Speaker:That's I'm an all in kind of guy.
Speaker:And so I went all in on myself and I, I had enough money to last me.
Speaker:Like if I didn't work at all home or make any money, I had enough
Speaker:to survive for three months.
Speaker:So I said, just do it.
Speaker:Um, now do I recommend that to everybody?
Speaker:Final works best for you because it may not work the same for everybody,
Speaker:but I just went all in on myself because I know how I operate.
Speaker:When my back is against the wall and I have no choice, I'm coming out swinging.
Speaker:And that's exactly what I did.
Speaker:And, um, sounds like me.
Speaker:That's why I come.
Speaker:That's why I was like, yes, I can relate.
Speaker:Yeah, absolutely.
Speaker:But I had to, and then what, you know, the thing that drove me
Speaker:the most was, you know, I know that I can change people's lives.
Speaker:I know that I can be a key part of that.
Speaker:And so it kind of goes hand in hand and people look at me funny when I
Speaker:tell them this, but it goes hand in hand with like with my DJ business.
Speaker:Um, I got into DJing by accident.
Speaker:And not because I love music, like most DJs do, but when my friend had me go to a
Speaker:few events with him, he said, you've got the great personality for a wedding DJ.
Speaker:I think you'd do good.
Speaker:I said no to him, but like any great friend, Travis, hope you're listening.
Speaker:I'm going to send this to you at some point.
Speaker:He said, do you trust me?
Speaker:I said, well, of course I trust you've been friends since middle school.
Speaker:Like you've never given me a reason not to.
Speaker:He said, come check out a few events, see what you think.
Speaker:And we'll go from there.
Speaker:Fair enough.
Speaker:Okay.
Speaker:We did six or seven.
Speaker:I thought it was six.
Speaker:He said seven a few weeks ago.
Speaker:And I talked to him.
Speaker:It was six or seven events that first week.
Speaker:We did like a high school dance, a wedding, a few other random things.
Speaker:And I, I fell in love with the customer service aspect, right?
Speaker:I was able to help people create memories that are going to last a lifetime and
Speaker:you're going to pay me for that done.
Speaker:And so, and I wasn't even making that much back then, you know, I was making
Speaker:maybe making 150 to 200 a gig and the rest was going with the company.
Speaker:Now I make a heck of a heck of a lot more than that.
Speaker:And it's.
Speaker:99 percent referral based because I give value to people.
Speaker:I serve others at weddings and people are like, man, your service is incredible.
Speaker:Well, cause I love people.
Speaker:If I can help make your special day, stress free and
Speaker:memorable, then I've succeeded.
Speaker:And so it's just always been that love of people just saying
Speaker:something I want to really touch on.
Speaker:This is important.
Speaker:This is as a business consultant.
Speaker:This is something I'm seeing in you.
Speaker:I'm identifying in you that I think if we can extract, this can really help others.
Speaker:Because what I see is a lot of times when people get started.
Speaker:Yes, they might struggle with imposter syndrome, but that aside.
Speaker:One thing that you had was this love of people, and that is a common theme.
Speaker:I see with holistic practitioners.
Speaker:You know, they get into this because they love people.
Speaker:They want to see transformation.
Speaker:What ends up happening, though, is as they start getting into the weeds of running
Speaker:a business, they get their mind starts to wander about You start tracking KPIs,
Speaker:you start tracking like lead generation.
Speaker:Now I need this.
Speaker:And now I need that.
Speaker:And it gets so transactional and we want to be good servants to our business
Speaker:because we want to make that impact.
Speaker:But what happens is we almost cut off this.
Speaker:emotional side of ourselves, the piece of us that loved people to
Speaker:begin with, to build a business.
Speaker:And, you know, my background, I shared this on a previous
Speaker:episode is in the car business.
Speaker:And so I always had this bipolar where I was like, masculine in the
Speaker:workspace and feminine in my home space.
Speaker:And I always was looking to combine that.
Speaker:And I would say, That's what I see in you is you from the beginning
Speaker:really leaned into that holistic love of people and let that guide you.
Speaker:Um, and then the money kind of worked out, the business kind of worked itself out.
Speaker:That became more of an afterthought.
Speaker:Um, now though, let me ask you this.
Speaker:Do you, have you evolved?
Speaker:Have you started to employ any sort of like metrics or tracking or systems in
Speaker:your business to help you scale either?
Speaker:Either business that you have.
Speaker:Uh, so for my DJ business, I started treating it this well, over the last year
Speaker:or two, I started treating it more like a business instead of a hobby, because
Speaker:it's always been kind of my side hustle.
Speaker:Right.
Speaker:But when now I treat like a business, I went from 17, 000 my best year to 32, 000
Speaker:the last two years, and that's like six months out of the year is wedding season.
Speaker:And I'm not, I don't feel like I work really hard at it.
Speaker:It just comes so natural.
Speaker:Now for my coaching business, I'm constantly evolving.
Speaker:And I'm trying to find.
Speaker:What are different ways to help people?
Speaker:So that I was always struggling with up until recently, I decided to, I wanted
Speaker:to launch a community, a membership, so to speak, because then I can impact a lot
Speaker:more people, make it super affordable.
Speaker:And I've been a part of memberships before, and it just helps lift you up.
Speaker:So that's kind of what I'm focused on more than anything.
Speaker:And then, um, I, I prefer group coaching as opposed to one on one
Speaker:because you have more of an impact.
Speaker:And when you have those group coaching sessions, you're going to be able
Speaker:to Somebody might ask a question that somebody else has thought
Speaker:about, but they're afraid to ask.
Speaker:So now that somebody finally asks it and you just, I feel like
Speaker:there's more value that's being added when you do group coaching.
Speaker:Plus you can make it more affordable for people.
Speaker:So, um, I'm kind of pivoting this year because I, you know, with
Speaker:the launch of the Committed Life Project, because I want more people
Speaker:to get value from what I'm doing.
Speaker:And so I feel that's the best way to do it.
Speaker:I'm still doing a one on one coaching, but, um, for those that truly will
Speaker:want it, but the mindset piece is what I really want to focus on.
Speaker:and helping as many people as possible.
Speaker:So, well, let's talk about that because that's another really key thing.
Speaker:A lot of people go through and thank you for being the
Speaker:Guinea pig, share your story.
Speaker:Because in the beginning, when we have, we have the certification or we
Speaker:kind of have a general sense of what we are good at, what we want to do.
Speaker:I think there's too much pressure on people, coaches, namely to know
Speaker:their avatar and to have a plan and to like, Write out your products and
Speaker:everything, but my philosophy is that if you haven't coached people, you can't
Speaker:really genuinely know how you make the best transformation and exactly what
Speaker:skills that you bring to the table until you really put it into use.
Speaker:So I love that you did those one to ones and then that kind of evolved into
Speaker:now I see exactly what I want to do.
Speaker:Now that gave you the clarity to build your program.
Speaker:Right.
Speaker:I cannot wait to see what the future holds.
Speaker:So let's hear more about your program.
Speaker:Like, how did this come to fruition?
Speaker:Uh, which one?
Speaker:Like, so I've got a 12 week coaching program that I, that I launched several
Speaker:years ago that I utilize with my one on one clients or group coaching clients.
Speaker:But then, um, I also recently launched the committed life project.
Speaker:That's my newest one.
Speaker:See that one to me, all of them are important and have built, but that
Speaker:one is like, I see huge potential with that because it's, Just even in the
Speaker:name, it speaks to the transformation.
Speaker:So the idea for the committed life project came to me over five years ago.
Speaker:I, you know, I'm a little embarrassed to admit that, but it was because I
Speaker:just launched it just this last month officially, but it came to me about
Speaker:five years ago, I was sitting, uh, I was sitting at home, I was actually in
Speaker:bed and I just kept hearing the words over and over live, live, committed.
Speaker:It's like, what does that mean?
Speaker:Live, live, committed.
Speaker:So I got the web domain live, live, committed.
Speaker:com, but never really did anything, let it expire several years down the road.
Speaker:I said, you know what?
Speaker:I need to, I need to relook at this thing.
Speaker:Is it constantly speaking to me?
Speaker:They have like, let's say a whisper, kind of like on, um, that movie with
Speaker:Kevin Costner, what at least, um, if you build it, they will come.
Speaker:Um, which one is that?
Speaker:I can't remember the name of the movie, but it'll come to me later.
Speaker:But I just kept hearing that whisper.
Speaker:So I said, you know, I need to do something.
Speaker:So I went and got in December, the committed life project.
Speaker:com.
Speaker:I know September that's committed life project.
Speaker:com.
Speaker:Then in December I got committed life project.
Speaker:com.
Speaker:I don't know why I did that.
Speaker:I'm looking back at my, at my.
Speaker:Notice I can't figure out why I did it, but I was like, I got to do this.
Speaker:I just got to, I just got to make it happen.
Speaker:Stop dilly dallying, but it wasn't, I was like, it's not ready yet.
Speaker:I don't know what to do.
Speaker:Like, I'm still trying to figure it out.
Speaker:So it wasn't until February of this year.
Speaker:So last month I went to chat GPT and said, give me a 30 day plan
Speaker:to launch this thing, because I am done waiting for it to be perfect.
Speaker:I just need to launch it.
Speaker:Give me a launch plan.
Speaker:And I did days one through seven in the first day.
Speaker:It's like I spent all day.
Speaker:And I, I came up with my vision statement, my mission statement.
Speaker:I came up with my core values.
Speaker:I came up with like the description for my podcast, which I haven't quite
Speaker:launched yet, but that's coming soon.
Speaker:And I just did all these things and it just started slowly building the website.
Speaker:It's nothing fancy, pretty basic.
Speaker:But it just, it started becoming more and more real.
Speaker:Then I started talking to people about it and sharing my thoughts and ideas.
Speaker:I'm like, man, that's great.
Speaker:And so here we go.
Speaker:That's kind of how it started was just, it came to me.
Speaker:I don't want to say it came to me in a dream because it wasn't really
Speaker:a dream, but I just felt it in my heart constantly over and over again.
Speaker:Live, live, committed.
Speaker:And so that's kind of the tagline.
Speaker:It's live, live, committed.
Speaker:And then the committed life project is what it's called.
Speaker:You think it's fantastic.
Speaker:I think the program is going to be a massive success.
Speaker:I just, you know, in our, in our conversation before we started recording,
Speaker:you were telling me a little bit about it and I'd love for you to share a little bit
Speaker:about it here that you haven't launched.
Speaker:Because to me, it's just, it's just so, um, It embodies so many
Speaker:traits of what you're looking for.
Speaker:And it is exactly what so many people need in every area, whether it's
Speaker:fitness, whether it's health, whether it's, you know, mindset, it also can
Speaker:tie into just simply living life.
Speaker:And, and it could be spiritual, you know, like every relationships, like
Speaker:there's every really, every aspect of, of life comes back to making
Speaker:that key commitment, but I'd love to hear more if you could just give us a
Speaker:summary of what the program looks like.
Speaker:So basically what I'm building as a community.
Speaker:And it's right now it's starting on Facebook.
Speaker:Eventually I want to take it to other platforms, you know, um,
Speaker:once it gets a little bit bigger.
Speaker:Um, but what I like about Facebook is I can do live videos in there.
Speaker:I can, you know, stream on StreamYard or zoom or one of these other, um, platforms.
Speaker:And eventually I want to be able to interview other people too, where they
Speaker:can, at their expertise can add value to.
Speaker:The people in my membership.
Speaker:Um, but it's basically a community of like minded people where we're
Speaker:constantly building each other up.
Speaker:We're getting, I'm teaching people strategies on how to live a more
Speaker:committed life in different areas.
Speaker:Um, because one of my experts, my, the one thing that I'm the best at, and the
Speaker:reason I call my company breaking barriers is I'm really good at pulling things out
Speaker:of people, pulling out their greatness.
Speaker:So one of my favorite coaches and podcasters, Craig Siegel, he always
Speaker:talks with his, uh, um, with his guests when he interviews them,
Speaker:he's Is what is your superpower?
Speaker:And that always had always had me thinking, what is my superpower?
Speaker:I'm really good at pulling people's greatness out of them because I'm really
Speaker:good at asking the questions and then just peeling back that layer until they figure
Speaker:out what it is that they truly want.
Speaker:And because I helped them come up with on their own versus me telling
Speaker:them what they should do, they're more likely to follow through.
Speaker:Right.
Speaker:Because now it's, it's, it's something that it connects
Speaker:to them on the heart level.
Speaker:Yeah.
Speaker:So.
Speaker:Um, that's what I want to be able to do with this membership, but also
Speaker:by having it in a membership and having it a community where we can
Speaker:help each other out because everyone brings something different to the
Speaker:table, a different perspective.
Speaker:Like I can go ask a bunch of different coaches, their ideas, but what I really
Speaker:need is I need to hear from the consumer, the person that is looking for what we
Speaker:offer, because they're going to have a totally different outlook on it, right?
Speaker:They're going to see things so different and that's, and that's who we're serving.
Speaker:So that's who we need to hear from.
Speaker:Um, I was actually on a zoom call with some friends.
Speaker:There was, I think it was like seven or eight of us, uh,
Speaker:about two or three years ago.
Speaker:And one of the guys was like, I want to start my own mobile detail business,
Speaker:but I'm not sure where to get started.
Speaker:And someone at a left field just said, well, have you thought
Speaker:about this, this and this?
Speaker:He never thought of that.
Speaker:I never thought of that.
Speaker:They just had a different perspective.
Speaker:And.
Speaker:It really helped give him clarity on what he should do to get his business going.
Speaker:Yes.
Speaker:And last I heard, that's kind of what he started doing.
Speaker:So that's pretty good stuff.
Speaker:Have you given any thought to how you plan to facilitate the community, having
Speaker:conversations with each other beyond maybe just chatting in the, Oh, absolutely.
Speaker:So I'm going to be doing, um, um, weekly, uh, Q and a calls.
Speaker:Um, that's so people, so leading up to the, the, the, whatever day I decide,
Speaker:I haven't decided yet what day we're going to do that because again, it just
Speaker:launched and I'm still getting members in, but I'm gonna do a weekly Q and a call,
Speaker:people can ask anything about anything and I'll, I'll, I'll answer those questions
Speaker:and then I'm gonna try to bring in guest speakers from time to time, which is kind
Speaker:of, and those could, those could be on a random Wednesday or whatever day it
Speaker:is just to kind of add value and just kind of, you know, train on something
Speaker:and, uh, that's a really big part.
Speaker:But when I do these Q and a calls.
Speaker:I want to be able to really get people, not just basic answers.
Speaker:I want the, I want to really help them dive deep into things.
Speaker:I'm going to do occasional challenges.
Speaker:We're going to be doing, um, you know, if for people that are local, we
Speaker:might do some live events for online.
Speaker:We might do some masterminds online and anyone that's a part of the membership.
Speaker:One, they get first dibs on it too.
Speaker:They're going to get a discount on, on those events.
Speaker:And if they want to get one on one coaching with me, they're going to get
Speaker:a discount and it's gonna be a heck of a lot more worth their pain per month.
Speaker:Like it's, The benefits outweigh what I'm charging by a lot, because my
Speaker:coaches think I need to charge more, but I'm like, I'm just getting started.
Speaker:Let me do my founding member launch.
Speaker:And then from there, then I'll raise it because eventually I want to get to
Speaker:the point where I have enough members to have enough income coming in to
Speaker:where I can give a lot more back.
Speaker:Yeah.
Speaker:So, you know, if I get to that point where I've got a hundred members, 200 members,
Speaker:that's quite a bit of money coming in.
Speaker:Now I can, if I have to pay some of these pop dog speakers to come in and
Speaker:train on something, Then I'll pay them, make it, make it valuable, but I want
Speaker:to choose so many good points here.
Speaker:I gotta, I gotta say your crowdsourcing wisdom.
Speaker:One of the other things I see a lot of times is, especially when we hang
Speaker:our, our sign out saying we're a coach, we somehow believe that we have
Speaker:to be the one with all the answers.
Speaker:And I love how you're already thinking like, well, I can always bring in
Speaker:somebody that's going to add value.
Speaker:It's about the value.
Speaker:It's not necessarily the value Jose is bringing personally.
Speaker:It's the value, the experience, the, the, the overarching mission that
Speaker:person's going to experience through it.
Speaker:You know, that's so important.
Speaker:And the other thing I love too, and I see this a lot.
Speaker:I mean, I made this mistake getting into business, feeling like I
Speaker:had to have everything perfected, but it, Really is a bunny trail.
Speaker:It's like spirituality, you know, the deeper you go, the
Speaker:deeper you go kind of thing.
Speaker:Well, it's the same with business.
Speaker:It's like, the more you learn, the more you realize you have more to learn.
Speaker:And so we can get stuck in that analysis paralysis that says, well, I need to
Speaker:have a membership community built.
Speaker:I need it to be this way.
Speaker:I need to have a specific landing page.
Speaker:You know, maybe I need to know my marketing strategy,
Speaker:blah, blah, blah, blah, blah.
Speaker:Whereas like, that's all well and good.
Speaker:I love how you have that kind of pinned in your mind.
Speaker:Like, yes, I'm gonna get to that, but I'm also okay with being where
Speaker:I am today and getting it going.
Speaker:And you know, already thinking through that pivot, that's just such
Speaker:a dynamic way of thinking this to me, um, requirement for an entrepreneur.
Speaker:Well, for so long, And that's why I didn't launch it for so long
Speaker:is I wanted it to be perfect.
Speaker:Um, I'm a recovering perfectionist is what I tell people.
Speaker:Um, when I was in Dallas, Texas for this photo shoot, when I was in this
Speaker:magazine that I was telling you guys about earlier, I met a gal by the name
Speaker:of Ashley and Ashley was phenomenal.
Speaker:She had a phenomenal story as well, and we got to know each other pretty well.
Speaker:And she said to me, Jose, we've become pretty good friends and I love your story.
Speaker:But can I share some with you?
Speaker:Do you mind if I'm real?
Speaker:And a little brutally honest, I said, sure.
Speaker:She said, you have a great story, but you need to stop being so
Speaker:effing perfect all the time.
Speaker:And it caught me off guard.
Speaker:I was like, excuse me, people can't relate to you if they think they
Speaker:have, because they think they have to be perfect around you all the time.
Speaker:Cause you're, cause you're Mr.
Speaker:Perfect.
Speaker:There are people going to be afraid to make mistakes in front of you.
Speaker:They're not going to want to open up because you come across
Speaker:as this perfectionist, who everything's got to be perfect.
Speaker:And the reason she brought that up is I was.
Speaker:So Levi had asked me to go over one of the chapters in the book, um, chop wood,
Speaker:carry water by Joshua Metcalf, you know, each, each leader, as he called it,
Speaker:and he picked, I was like, me a leader.
Speaker:Wow.
Speaker:So this is a really big deal for me.
Speaker:I was still early on in this, in this, um, endeavor, but I recorded over a
Speaker:hundred times and, Oh, not good enough.
Speaker:Not good enough.
Speaker:So she told me, Hey, when you get back to the hotel, we have a
Speaker:little bit of time to kill before we go to dinner with corporate.
Speaker:So just go live.
Speaker:If you mess up, you mess up, but just do it.
Speaker:Because if you can't show me that you've posted, I'm going to kick your ass.
Speaker:I was like, Oh, okay.
Speaker:And Ashley's one of those girls that probably could.
Speaker:And so I said, you know what?
Speaker:That's a fair point.
Speaker:Um, I went back and recorded it twice.
Speaker:Didn't like, said, you know what?
Speaker:I'm going to go live.
Speaker:I stumbled through it and made a few little mistakes, but nobody flipping
Speaker:noticed what people noticed was.
Speaker:I was able to cover this chapter.
Speaker:I was able to make some great points, give my point of view.
Speaker:And I had so many people comment on how great it was.
Speaker:And tell me on the, like in DM, I really appreciate that.
Speaker:You've come a long way.
Speaker:Perfect.
Speaker:Now, had I done it where there was no mistakes, probably would have been a
Speaker:lot quieter in the chat or even on the DMS because people are like, Oh man.
Speaker:But the, what, where I messed up and Levi used to mess up all the time.
Speaker:And he'd laugh at it.
Speaker:It's like, see, you don't have to be perfect to make good money.
Speaker:Like I do and help people.
Speaker:There you go, but, but, but I realize now when people aren't genuine and
Speaker:then vulnerable, like I can't relate to those kinds of people, people
Speaker:that are always have to be right.
Speaker:That always have to do things.
Speaker:Perfect.
Speaker:I just, I don't relate to them.
Speaker:The people that make the mistakes and that are vulnerable.
Speaker:And we talk about vulnerability being a strength, you know, all
Speaker:the time, I think it's a strength.
Speaker:It takes real courage to be vulnerable and open yourself up and say,
Speaker:look, this is where I'm struggling.
Speaker:And that's what I love about the coaches that I work with now is
Speaker:because all coaches have coaches.
Speaker:I think it's, it's, it's essential, but my coaches are extremely vulnerable.
Speaker:Every, both of them are extremely vulnerable all the time and they'll
Speaker:share when they mess up and they'll share things that they're scared of.
Speaker:So that's what we have to do.
Speaker:I agree a hundred percent.
Speaker:Wow.
Speaker:So good.
Speaker:Okay.
Speaker:So what's the future?
Speaker:So we know about the community that's getting launched.
Speaker:Tell us a little bit more about your podcast idea that you're planning on.
Speaker:So what I want to do with the committed life project podcast is I want to come in.
Speaker:I want to invite people in not necessarily.
Speaker:Have them share their story, but like really share some value, you know, and
Speaker:kind of, you know, share their story in a way where they can also, that
Speaker:where it's not necessarily about them.
Speaker:It's about a specific topic.
Speaker:You know, what's going to be the topic this week that we can help people grow in?
Speaker:What do people struggle with?
Speaker:Whether it be imposter syndrome, whether it be mindset, whether it be grieving,
Speaker:because everyone grieves differently.
Speaker:A bunch of different topics to help, you know, people to live
Speaker:a more committed life, right?
Speaker:Cause like I was mentioning earlier, so many people go through their day
Speaker:to day and they're just, they're just going through the motions.
Speaker:You're not committed in any one area.
Speaker:And if I can help with that, like, so if I can bring in somebody who specializes
Speaker:like in family, actually, my friend Tamara just became a life coach for
Speaker:children, which I never even thought of.
Speaker:And we sat down for lunch last week and I've known this, this lady for years.
Speaker:And I was really impressed by what she's gone through.
Speaker:And I'm like, that's a great idea.
Speaker:So bringing her on to kind of share.
Speaker:Families can be more committed to at home and change the family dynamic.
Speaker:That's something I want to have her, her cover, right?
Speaker:Just have different topics.
Speaker:And then for breaking barriers, which is my company, I want to have that podcast
Speaker:and why I want to run to, I don't know.
Speaker:That's just what sounds good to me.
Speaker:But for that one, I want to invite people in to share their story.
Speaker:So it's, it's going to be, you know, within half an hour.
Speaker:I'll ask them a couple of basic questions and then they share their story, um,
Speaker:on how they, you know, like tell me about a time in your life where you felt
Speaker:like you broke through some barriers to get where you're at now, right?
Speaker:Because stories matter.
Speaker:Stories are what give people hope.
Speaker:I've heard so many incredible stories of like, man, if they can do it, why can't I?
Speaker:And so, and we've all broken through barriers at some point in our life.
Speaker:And if we haven't, our breakthrough is coming, I promise you.
Speaker:Just don't give up.
Speaker:You know, I have an idea.
Speaker:I'd love to, if you're open to me giving you a friendly challenge.
Speaker:Always.
Speaker:Always.
Speaker:I think there's some synergy in your two ideas.
Speaker:I almost, and this is coming from somebody who runs three podcasts.
Speaker:I do.
Speaker:Right.
Speaker:Two of them are mine.
Speaker:One I do for a client.
Speaker:Okay.
Speaker:So with that being said, I know how much work is involved
Speaker:in all of the whole process.
Speaker:And I would say though, like those stories of breaking barriers, I almost
Speaker:wonder how many of those stories have that pivotal moment because somebody
Speaker:made commitment, there is this synergy between like, they couldn't have broken
Speaker:those barriers without having committed to a certain goal or an outcome like you.
Speaker:I mean, you were committed to me.
Speaker:Life change.
Speaker:And because of that, you were able to break barriers
Speaker:and totally pivot your life.
Speaker:Like it all ties together, seems very synergistic in my, my mind.
Speaker:So I would just maybe say, consider maybe doing them together, at
Speaker:least even in the beginning.
Speaker:And then maybe later after you get really good at it, or you have a team who can
Speaker:edit for you or whatever, if you feel like you want to separate them out,
Speaker:that might be a little easier on you.
Speaker:You know, that's not a bad idea.
Speaker:That's not a bad idea.
Speaker:Um, cause I know, so one of my favorite people.
Speaker:You know, that does podcast it's, it's, he's all over the place.
Speaker:There's not a set day that his podcast comes out.
Speaker:Sometimes he'll do like a five minute little spiel, like something to
Speaker:kind of get you going for the day.
Speaker:Sometimes it's an hour long interview.
Speaker:Like he's got some big names.
Speaker:He said, add my lead on his podcast.
Speaker:He's had, um, Daryl strawberry on a spot, like big names from different, like all
Speaker:over, um, you know, whether it be sports.
Speaker:You know, um, coaches, et cetera.
Speaker:Who is that?
Speaker:Do you mind me asking?
Speaker:Uh, Craig Siegel.
Speaker:And he just did.
Speaker:Yeah, he, he just did something recently with David Meltzer.
Speaker:Who's also another one of my favorites.
Speaker:Um, I originally met David Meltzer through clubhouse back when the
Speaker:clubhouse was really a thing.
Speaker:And then that's how I, and then I met Ken Joslin who had an event in Atlanta.
Speaker:I got a virtual ticket, saw Craig speak.
Speaker:And we connected and it was funny as I was reading Craig's book, and I
Speaker:hadn't talked to Craig in over a year.
Speaker:And as I'm reading his book, he sent me a friend request.
Speaker:Like, what are the odds of that?
Speaker:And it was actually in listening to his book on audio, where
Speaker:something clicked where I said, I just need to start this now.
Speaker:Like, stop procrastinating, stop putting it off, just go do it.
Speaker:And Me and Craig actually had a phone call for about 45 minutes shortly
Speaker:after, but a couple weeks later, um, because I got a text message from him
Speaker:saying, Hey, I'm doing this training.
Speaker:You should check it out.
Speaker:You want the link?
Speaker:I said, and at first I was like, no, I'm really busy.
Speaker:If I say, you know what?
Speaker:I can take an hour out of my day.
Speaker:Craig always brings value on, on these training calls.
Speaker:Let's jump in.
Speaker:And that's where I met Lisa Nichols.
Speaker:Oh, wow.
Speaker:If you don't know.
Speaker:Yeah.
Speaker:And so I ended up doing her, her speaking challenge, which was pretty awesome too.
Speaker:But it's funny how you meet one person who leads to another, who leads
Speaker:to another, who leads to another.
Speaker:And that's kind of what opens things up.
Speaker:We're supposed to have a 20 minute call.
Speaker:Cause his, you know, he's, he, his coaching doesn't, doesn't come cheap.
Speaker:You know, he's really good.
Speaker:He's a really busy man, but we didn't talk for like 45 minutes and we just
Speaker:clicked on a, on a whole different level.
Speaker:And that's what really helps me with my confidence.
Speaker:I mean, man, Greg sees something in me and this, and here's a dude who
Speaker:started with not knowing what to do is like, but I'm just going to do it.
Speaker:I'm going to figure it out along the way.
Speaker:Right.
Speaker:And I'm just going to do it.
Speaker:And so that's, that's when I decided, you know, I'm going to go, that's
Speaker:how we met me and you met was through a group on, on Facebook.
Speaker:I said, Hey, I'm looking to be a guest on podcast and you
Speaker:reached out and here we are.
Speaker:Yeah.
Speaker:You just have to, you know, that it's all about that imperfect, but, um, it's
Speaker:not imperfect action, but it's also gotta be not just necessarily imperfect.
Speaker:It's gotta be a, what's the word I'm looking for.
Speaker:Intentional.
Speaker:It was very intentional action.
Speaker:Is it gonna be messy at times?
Speaker:Absolutely, but it's I would rather have intentional messy
Speaker:action than no action at all.
Speaker:Right.
Speaker:And that's how I'm getting kind of rolling with everything.
Speaker:And so that's such good advice.
Speaker:It's scary though.
Speaker:It's so scary.
Speaker:Well, and here's what I've noticed just over the last few weeks is because there's
Speaker:that been that paradigm shift almost, I'm actually listening to Bob Proctor's
Speaker:book right now and, um, change your, change your paradigm, change your life
Speaker:or something like that, but it's just changing your mindset and changing, you
Speaker:know, and the more I speak to people, like having that conversation with
Speaker:Craig, then I had, you know, talking to Ken Joslin a little bit, a few other
Speaker:people, um, my friend Sari reached out to me and her and her wife, Aaron, her.
Speaker:Incredibly successful with what they're doing and just having the right
Speaker:people just show up and then when I share with what I'm doing, they're
Speaker:like, oh my God, that's incredible.
Speaker:Maybe I need to give myself more credit.
Speaker:And so here we go.
Speaker:Let's it's now or never.
Speaker:Yeah.
Speaker:So we just got to make it happen.
Speaker:So tell me on the last note, this is going to be your mindset tip.
Speaker:So you're going through this transformation again, right?
Speaker:You're kind of even seeing your business go in a new direction.
Speaker:And you just said, it's like really scary.
Speaker:So answer this question.
Speaker:So what is the scariest thing about it and how do you keep
Speaker:yourself motivated every day?
Speaker:To keep showing up for that consistent messy action.
Speaker:Um, I think the scariest thing is the unknown.
Speaker:Like you just don't know.
Speaker:And the fear of failure, right?
Speaker:Cause nobody wants to fail.
Speaker:Um, and I think that's what holds most of us back though, is that failure.
Speaker:And so what keeps me motivated every day is if I quit, how many people
Speaker:am I quitting on because how many people have already invested in me?
Speaker:How many people have I invested in me helping them and coaching them?
Speaker:So if I quit, I'm quitting on them and I won't do that.
Speaker:So that's what keeps me motivated is, you know, just like when I was network
Speaker:marketing, if I quit, I'm quitting on all these people that put their trust in me.
Speaker:I'm writing that one down.
Speaker:Jose, that is going to be my Jose ism here.
Speaker:Which one?
Speaker:Quit.
Speaker:I'm quitting.
Speaker:How many people am I quitting it?
Speaker:Quitting.
Speaker:Right.
Speaker:Cause we don't, we don't understand truly how many people's lives were
Speaker:impacting on a day to day basis.
Speaker:We don't know how many people were inspiring, you know, people can
Speaker:be watching us for a long time.
Speaker:Like that guy with the mobile detail business I mentioned earlier.
Speaker:Yeah, he watched my, he watched me for three years before he finally
Speaker:reached out, said, man, I've been wanting to reach out for a long time.
Speaker:One of my best friends, Monica, she was one of the first people that I coached.
Speaker:I did an eight week coaching program for free when I first got started.
Speaker:And it was mostly life coaching because I was trying to learn that
Speaker:side of things with a mindset piece.
Speaker:The transformation that that girl had is incredible.
Speaker:Um, she now works full time, um, through her direct sales
Speaker:company and does nothing else.
Speaker:And she's thriving and she's loving it.
Speaker:And she's not in her shell anymore.
Speaker:We used to do lives every Tuesday on Facebook and Instagram.
Speaker:And at the very beginning, she'd stand behind me.
Speaker:And my sister always made the joke.
Speaker:She will say, she's your bodyguard or something.
Speaker:She's always behind you.
Speaker:I should try to protect you.
Speaker:But then as time went on, she started coming up right next to me.
Speaker:Right.
Speaker:So now we're side by side where we should be because we're a team, but she
Speaker:just, she stepped out of that comfort zone and she realized her greatness.
Speaker:Now, are there times where she still has a little bit of,
Speaker:you know, imposter syndrome?
Speaker:Absolutely.
Speaker:We all do.
Speaker:Right.
Speaker:And so anybody that's listening right now, stop holding yourself back.
Speaker:Just go for it.
Speaker:What's the worst that's going to happen?
Speaker:It's only failure.
Speaker:If you stop trying.
Speaker:So I want you to look at failure as a good thing.
Speaker:It's, it's a learning opportunity.
Speaker:You know, it's your first attempt in learning.
Speaker:I agree.
Speaker:I look at it in iterations, you know, like absolutely.
Speaker:And then fail forward.
Speaker:You can't really get better if you don't know what doesn't work to begin with.
Speaker:And you can't always know what doesn't work until you start to try it.
Speaker:It's funny.
Speaker:I was just talking to a friend of mine.
Speaker:We both think we were very, we've been friends for a long time and we
Speaker:are both in the business consulting space, but we both think so differently
Speaker:and we compliment each other and really support each other a lot.
Speaker:She's really good at like systems and processes.
Speaker:Like she could sit with you if you wanted to write out an SOP about your
Speaker:membership and like the whole thing, dig into every little nook and cranny that
Speaker:needs to be thought through ahead of time.
Speaker:That's her like zone of I can do that too, but she doesn't like Like, I
Speaker:don't know, Superman versus Somebody a little bit less than super powerful,
Speaker:but he's just really good at it.
Speaker:Whereas me, I can help people take that first step, build that first iteration,
Speaker:and then teach them how to learn through that and make it better and better.
Speaker:And what, what metrics to look at to make it better and better.
Speaker:Well, anyway, today we were just talking because she just rebranded
Speaker:her entire business and uh, she was trying to do her outreach and she's
Speaker:like, I just get so hung up on it.
Speaker:I don't even know what to say.
Speaker:And I'm like, well, You're probably going to screw up the
Speaker:first 20 people you connect with.
Speaker:It's going to feel clunky and weird.
Speaker:And that's okay.
Speaker:Cause guess what?
Speaker:There's like 200, 000 more to practice with.
Speaker:And she doesn't just, just, just accept that, but you'll get better.
Speaker:Like the more you start it, you go, Oh, that one didn't work.
Speaker:I tweaked this word.
Speaker:Now that one works and so on.
Speaker:Pretty soon, it'll be second nature and doing a cold outreach to somebody to
Speaker:build a new friendship is not going to feel scary, but it's process, you know?
Speaker:It's it's a great, this is a great conversation.
Speaker:I can go on.
Speaker:This is like totally, but, um, what, where can people connect with you?
Speaker:Like, where's the best place for them to find you?
Speaker:So the best place to find me right now is either Facebook or Instagram.
Speaker:My, um, my handles on both.
Speaker:Those are Jose Ibarra.
Speaker:coach.
Speaker:That's J O S E I B A R R A.
Speaker:coach.
Speaker:Or.
Speaker:The committed life project, all one word on Instagram.
Speaker:That's where I'm that's at or the committed life project.
Speaker:com.
Speaker:Nice.
Speaker:Excellent.
Speaker:Thank you so much for contributing.
Speaker:I'm just truly grateful.
Speaker:I appreciate it.
Speaker:It was getting to meet you.
Speaker:Like I love your story and everything about what you're doing.
Speaker:So it's great.
Speaker:I really appreciate it.
Speaker:This is awesome.
Speaker:I love, I love doing this kind of stuff.
